What is Social Media Management?

Social Media Management is the act of monitoring and participating in conversations across social platforms. The easiest way to view social media management is to consider that it includes 4 areas: social posting, social listening, social analytics and social engagement/action for your customers.

Developing a Social Media Strategy.

MyTownVIP develops your social media strategy as an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals. After we collectively decide which social channels you plan to use, we will make recommendations for both content and frequency of postings. We consider your audience and what type of content they prefer. Most importantly, we want to develop content that is engaging, but also speaks to your products and your customers’ needs.

We consider how to engage with your customers and how we can consistently give them information. Some questions to be answered are: How can we most effectively reach out to fans and followers and start a conversation? How often will you respond to questions and concerns posted to your page? Do you plan to use contests to engage your audience? All of these factors are considered when building your social media strategy.

Creating a Social Media Schedule.

When it comes to social media management, consistency is key. If you want to keep customers engaged and grow your following on these channels, we need to consistently post quality content. The only way to do this is to create a social media schedule that details when and what you’re going to post on which channels.

Creating and Posting Content to Social Profiles.

A big part of social media management is creating and publishing social media content across your company’s social profiles. This involves not only writing copy but also using VIP Ads dispersed within the content. In addition to creating content, we use third-party sources for expert source material, i.e. business associations your company belongs to.

This aspect of social media management requires you to have an in-depth understanding of both the social media platforms and your audience. We know the best practices for creating content on each channel. We also need to know what type of content and topics appeal most to your target audience.

Creating Social Media Advertising Campaigns.

Creating and implementing social media ads are integral part of answering the social media management process. Though there is plenty of work that you can do to connect with your leads through organic social content, social media advertising complements this organic activity by allowing you to target specific audiences and improve visibility.

For example, Facebook Ads can help drive more revenue for your business as they allow you to reach new leads who are like your best customers. MyTownVIP believes in building your Following before using Product Ads. We have found that placing a Followers Ad is a great way to expand and grow your audience within your defined geographic area.

Social media management is a cost-effective way for a small business to do more with less when it comes to their marketing budget. Social media management allows you to experience significant results with lead generation and conversion.